EXPERIENCE is a €23.3 million project co-financed by the European Regional Development Fund (€16 million) through the Interreg France (Channel) England Programme. It is led by Norfolk County Council and runs from September 2019 to June 2023.
The EXPERIENCE approach is based on the principle of sustainable tourism. As well as generating economic prosperity, the project brings benefits to the local economy, the environment and communities by championing off-season tourist visitors to the region.